IT decision makers are allocating 10% more funding toward improving customer experience than to security measures, according to an Equifax survey released on Monday.
From a sales standpoint, this finding can be easily understood. Often, particularly in sales environments, IT departments are incorrectly seen as money-burning rather than value-adding groups. This causes trepidation for IT departments insisting on new data and user security measures, that, if detrimental to customer experience, can decrease sales.
According to the report, cost, effort, time to implement, and staff resources are the primary encumbrances cited by respondents to implementing new fraud detection and prevention […] Read more