LONDONERS ARE THE MOST CONTENT WITH THEIR CREDIT SCORES DESPITE HAVING ONE OF THE LOWEST IN THE UK

Londoners are most content with their credit scores, with a third (33%) saying they were happy the last time they checked, closely followed by the South East (31%) and the South West (28%.) Those living in the East of England are the unhappiest, with 11% saying they were not impressed the last time their checked their score. 1 in 10 of those living in the North West came in a close second when it comes to being unhappy with their credit score.

However, Equifax analysis of average credit scores across the UK[1]seems to suggest a disconnect between consumers’ level of happiness or unhappiness with their credit score and their actual score.

Equifax analysis shows that those living in the South West have the highest average Equifax Credit Score of 403. And those living in the North East have the lowest average Equifax Credit Score of 371.

Region Average Equifax Credit Score
South West 403
South East 402
East of England 393
Scotland 382
Wales 379
East Midlands 378
London 377
West Midlands 376
Yorkshire & Humber 374
North West 372
North East 371

Shockingly, the latest research from Equifax reveals that over half of Brits have never checked their credit score with a credit reference agency.[2]

You can use this interactive map to see the regional breakdown for different areas of the UK, but here they are in order of best to worst, with average scores for each region:

  1. Oxfordshire 418
  2. Berkshire 416
  3. Hertfordshire 413
  4. Surrey 412
  5. Dorset 412
  6. Gloucestershire 411
  7. Aberdeen 406
  8. Powys 405
  9. Worcestershire 405
  10. Avon 404
  11. East Sussex 403
  12. Wiltshire 403
  13. Cornwall 402
  14. Selkirkshire 402
  15. Buckinghamshire 398
  16. Kent 397
  17. Devon 397
  18. Suffolk 397
  19. Hampshire 396
  20. Norfolk 396
  21. Midlothian 396
  22. Shetland Islands 394
  23. Herefordshire 393
  24. Perthshire 392
  25. Cumbria 390
  26. North Yorkshire 390
  27. Shropshire 388
  28. Isle of Man 388
  29. Essex 384
  30. Cambridgeshire 384
  31. Middlesex 383
  32. Caithness 383
  33. Derbyshire 382
  34. Leicestershire 382
  35. Fife 382
  36. Cheshire 381
  37. Stirlingshire 381
  38. Lincolnshire 380
  39. Channel Islands 380
  40. Dumfries and Galloway 379
  41. Nottinghamshire 377
  42. County Durham 376
  43. Inverness 376
  44. Clwyd 375
  45. London 374
  46. West Yorkshire 374
  47. Tyne and Wear 374
  48. Renfrewshire 374
  49. Outer Hebrides 374
  50. Bedfordshire 372
  51. Staffordshire 371
  52. Ayrshire 371
  53. West Glamorgan 370
  54. Northern Ireland 370
  55. South Glamorgan 369
  56. North Humberside 369
  57. Gwent 368
  58. Lanarkshire 368
  59. Northamptonshire 367
  60. South Yorkshire 366
  61. Angus 364
  62. Lancashire 363
  63. Cleveland 355
  64. Merseyside 351

“It is clear from our latest research that a significant number of individuals have never checked their credit score, which means that are not putting themselves in the best position when it comes to applying for credit” said Lisa Hardstaff, credit information expert at Equifax. “Not only should people get to grips with their credit scores, but they should also check their credit reports to understand what information is influencing their score.

“If individuals are planning on making an application for credit, they should check their credit report and score in advance. The credit report will give a record of their borrowing history, which could help them decide whether they need to improve or keep up their borrowing habits. And knowing their score and what range it falls in can help to give an indication of how lenders may view their creditworthiness.”