Global Multi-touch Marketing Attribution Software Market – Forecast to 2023 – ResearchAndMarkets.com

The “Multi-Touch
Marketing Attribution Software Market by Component (Solution and
Services), Organization Size (SMEs and Large Enterprises), Deployment
Type (Cloud and On-Premises), Vertical, and Region – Global Forecast to
2023”
report has been added to ResearchAndMarkets.com’s
offering.

The global multi-touch marketing attribution software market size is
expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million
by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the
forecast period.

The multi-touch marketing attribution software market’s major growth
factors are rising number of marketing channels to reach end customers
and increasing focus of enterprises to optimize marketing spend.
However, inconsistent historical data formats and constantly changing
regulatory environment across the world may hinder the growth of the
multi-touch marketing attribution software adoption.

Major vendors offering multi-touch marketing attribution software and
services across the globe include Adobe (US), SAP (Germany), Visual IQ
(US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle
(US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US),
Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi
(Israel).

The study includes an in-depth competitive analysis of these key players
in the multi-touch marketing attribution software market, with their
company profiles, recent developments, and key market strategies.

Solution segment is expected to hold the larger market size
during the forecast period

Marketers use the multi-touch marketing attribution solution for
measuring the effectiveness of their marketing campaigns. Multi-touch
marketing attribution enables marketers to gain a comprehensive
understanding of the customer journey across touchpoints.

The vendors in the market offer the multi-touch marketing attribution
solution as standalone software or integrated with comprehensive
marketing solutions to provide an advanced feature. The solution helps
enterprises find effective possible marketing channels and better engage
with their audience.

The cloud deployment type segment is expected to grow at a
higher CAGR during the forecast period

In the multi-touch marketing attribution software market, the cloud
deployment type segment is expected to grow at a higher CAGR during the
forecast period. The cloud-based deployment type segment permits users
to access the software from anywhere or any device, such as personal
computers, laptops, and mobiles.

The cloud deployment type offers easy deployment options, minimum costs,
easy upgradeability and accessibility, and no initial capital outlay for
purchasing the software. Furthermore, it reduces IT budgets, lowers
financial risks, and increases flexibility. Scalability and
cost-effectiveness of cloud-based multi-touch marketing attribution
solutions are factors that are likely to drive the adoption during the
forecast period.

Asia Pacific (APAC) to record the highest growth rate during
the forecast period

APAC is expected to grow at the highest CAGR during the forecast period
due to the increasing demand for multi-touch marketing attribution
software and services.

Major APAC economies, such as China, Australia, New Zealand, and India,
provide huge opportunities for vendors of multi-touch marketing
attribution software and services in the region. Meanwhile, North
America is projected to hold the largest market size during the forecast
period.

Topics Covered

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Breakup and Data Triangulation

2.3 Market Size Estimation

2.4 Market Forecast

2.5 Assumptions for the Study

2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Multi-Touch Marketing Attribution
Software Market

4.2 Market in North America, By Vertical and Country

4.3 Market Major Countries

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Growing Number of Marketing Channels to Reach End Customers

5.2.1.2 Increasing Focus of Enterprises to Optimize Marketing Spend

5.2.2 Restraints

5.2.2.1 Inconsistent Historic Data Format Makes Data Processing Laborious

5.2.2.2 Constantly Changing Regulatory Environment Across the World

5.2.3 Opportunities

5.2.3.1 Proliferation of Big Data and Analytics

5.2.3.2 Growing Demand for B2b Marketing Attribution Solutions

5.2.4 Challenges

5.2.4.1 Selection of A Relevant Multi-Touch Marketing Attribution Model
and Vendor

5.3 Industry Trends

5.3.1 Use Case 1: Fospha

5.3.2 Use Case 2: Equifax

5.3.3 Use Case 3: Optimine

6 Multi-Touch Marketing Attribution Software Market, By Component

6.1 Introduction

6.2 Solution

6.3 Services

7 Multi-Touch Marketing Attribution Software Market, By Deployment Type

7.1 Introduction

7.2 On-Premises

7.3 Cloud

8 Multi-Touch Marketing Attribution Software Market, By Organization Size

8.1 Introduction

8.2 Small and Medium-Sized Enterprises

8.3 Large Enterprises

9 Multi-Touch Marketing Attribution Software Market, By Vertical

9.1 Introduction

9.2 Retail

9.3 Fast Moving Consumer Goods And Consumer Packaged Goods

9.4 Computing Products And Consumer Electronics

9.5 Telecom And IT

9.6 Banking, Financial Services And Insurance

9.7 Media And Entertainment

9.8 Healthcare

9.9 Travel And Hospitality

9.10 Others

10 Multi-Touch Marketing Attribution Software Market, By Region

10.1 Introduction

10.2 North America

10.3 Europe

10.4 Asia Pacific

10.5 Middle East And Africa

10.6 Latin America

11 Competitive Landscape

11.1 Overview

11.2 Competitive Scenario

11.3 Competitive Leadership Mapping

12 Company Profiles

12.1 Adobe

12.1.1 Business Overview

12.1.2 Solutions Offered

12.1.3 Recent Developments

12.1.4 SWOT Analysis

12.2 SAP

12.3 Oracle

12.4 Merkle

12.5 Visual IQ

12.6 Leandata

12.7 Neustar

12.8 Roivenue

12.9 C3 Metrics

12.10 Appsflyer

12.11 Leadsrx

12.12 Equifax

12.13 Windsor.Ai

12.14 Manthan

12.15 Oribi

For more information about this report visit https://www.researchandmarkets.com/research/b2x5dl/global?w=4